“Efficiency is doing things right; effectiveness is doing the right things.” – Peter F. Drucker
Commentary: Peter Drucker is one of my favorite thinkers and quotes like this one show why. Many small businesses correctly focus on efficiency but they end up being efficient in things that don’t matter. Conversely, some small businesses are doing the right things very inefficiently. The key is to make sure you are doing both: focussing on the right things and doing them right.