Archive for the 'Small Business Marketing' Category


Tracking Online Buzz

Thursday, October 29th, 2009

Inc. Technology Blog has an Article Posted on ways to montior when your company is mentioned online:

Listen Up! Tracking software and services can alert you to what customers are saying about your business on social networks, blogs, and other social media. These tracking techniques offer steps beyond Google Alerts to keep you informed.

A few weeks ago, a Twitter user tweeted that she was planning to try Zitune, a restaurant in Los Altos, Calif. David Auerbach, the restaurant’s co-owner got an e-mail alert from a Web-based service Trackle, calling his attention to the tweet. As he often does, he sent a response thanking her for visiting Zitune and asking how she’d liked it. Soon, they had a dialogue going. Then she asked if Zitune’s chef (and Auerbach’s brother-in-law) would like to be interviewed for her video blog.

As social networking sites grow in popularity it is becoming more and more crucial to monitor any online mentions of your brand. You can use these methods to take advantage of opportunities to connect with satisfied clients who can become advocates for your services and products (as in the above example). You can also connect with clients who are dissatisfied before negative publicity grows and damages the public’s perception of your brand. An excellent example of why this can be valuable is the massive amount of bad buzz and negative publicity caused by United Airline’s handling of one angry customer’s request for replacement of a broken guitar (story HERE).

The method you choose to monitor mentions of your company is less important than having a system in place that ensures you are aware of it when your company is being discussed online.

Avoiding Bad Technology Habits

Thursday, September 24th, 2009

Steven G. Atkinson from Technology Tips for SMB’s has a post up on Bad Technology Habits:

It seems that sometimes when people are talking they forget where they are. Or they get so engrossed in the conversation that they don’t realize who may be near.

As new technology enters the mainstream it is easy to make it part of your life without thinking about the consequences of that new technology on interpersonal relationships. This is true for both business and personal relationships. Most of the tips are pretty common-sense but it’s never a bad thing to be reminded of how things we are not thinking about can influence our interactions with other people.

Tips for Better Business Writing

Thursday, September 10th, 2009

Stepcase Lifehack has a helpful article with 12 Tips for Better Business Writing:

If you’re one of the many people in business for whom writing has never been a major concern, you should know that a lack of writing skills is a greater and greater handicap with every passing year. Spending some time to improve your writing can result in a marked improvement in your hireability and promotional prospects.

At MyNewCompany we are always looking for ways to improve our communications skills. Whether we are responding to client email requests or live chats using our Support System, posting entries on Social Media Sites or creating new content for our site there is no such thing as “good enough” when it comes to communicating with our clients or potential clients. Constantly working towards improved communication methods is also a great step to include when developing your Marketing & Sales Strategy!

Tips on Developing an Effective Marketing Plan and Avoiding Common Mistakes

Thursday, September 3rd, 2009

The OPEN Small Business Forum has an Article Posted on “7 Reasons Your Marketing Plan Doesn’t Work“.

Every business should operate with a set of plans – a plan for the business, a plan for cash, a plan for growth, and certainly a plan for marketing. Opening a business with no plan is kind of like driving somewhere you’ve probably never been without a map or GPS device.

The article is full of useful tips and tricks for adopting the best possible marketing plan, as well as pitfalls to avoid when developing your plan.

Before beginning the development of your Marketing Plan it is important to understand the difference between Marketing and Sales. We’ve made this easy! Just visit our page on Marketing & Sales. The page also lists helpful resources for developing an effective Marketing Plan and Sales Strategy.

Of course the first step when developing your Business Idea is to create a Business Plan. A properly written business plan will make it much easier to develop a marketing plan and implement your sales strategy.

Making The Personal Touch Part of Your System

Thursday, August 27th, 2009

The E-Myth Business Blog has an Article Posted on how you can make the personal touches that grew your business part of your system.

The initial step is to recognize the reality. What results do you achieve in your business? Yes, you created patterns of behavior (systems) that you’ve followed in order to achieve a degree of business success. You pride yourself on your abilities. You enjoy the fact that in your growing organization, nobody has the same personal touch with the customers that you have. I mentioned rainmaker status above, for often this is how this pride in the personal touch shows up; you feel recognized and special for your personal ability to achieve great results.

The trick is to create a system that allows replication of these personal touches even when you are not there to provide them. Once such a system is in place you can concentrate on the work of growing your business instead of getting bogged down in the day-to-day routine of client service.

At MyNewCompany we believe that the E-Myth System works! We provide our clients with a general overview of the process of Automating your Business so that they can free themselves up to grow the business, and can even take a real vacation without having to worry that their clients’ experience will suffer during their absence!

The E-Myth system works so well that we have made it our top pick on our Recommended Business Books & Software page.

The Benefits of a Business Audit

Thursday, August 6th, 2009

Business Management ABCs has an Article Posted on the benefits of conducting an internal Business Audit:

A business audit is a measurement in time of where your business is, in terms of its performance in the following areas:
1. Leadership
2. Planning
3. Marketing Strategy
4. Systems and Processes
5. Winning Teams
6. Marketing communication
7. Finance
8. Sales
Understanding where you are and where you want to be is fundamental to your business growth. It is also paramount to understand your business risks and how to eliminate them. Your business audit will bring any risks to the surface and you can then take action to remove them.

Conducting a business audit will be easier if you developed a Business Plan when starting up. Your business plan can be used as a yardstick to measure actual performance against your initial goals.

When reviewing your company’s processes and performance a proper Business Operations Manual is also very useful. Developing an Operations Manual is part of the process of Automating Your Business.

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Useful Social Media Tips

Thursday, July 23rd, 2009

Small Business Trends has an Article Posted with a link to a free .pdf download of 137 Small Business Twitter Tips submitted by their readers.

Over the course of several weeks, we accepted your tips via email, Twitter and in comments to the original post. We asked readers to simply answer one of the following 6 questions:
-Getting Started: How would you suggest other small businesses get started on Twitter?
-Smart Marketing: What’s the right way (or wrong way) to promote your business on Twitter?
-Observing Etiquette: What is your #1 Twitter etiquette tip for small business owners?
-Spreading Your Message: What is your best tip for getting re-tweeted?
-Time Management: How do you manage your time on Twitter?
-Advanced Strategies: What is your best kept secret (something not widely known) for using Twitter in business?

There are quite a few useful tips included in the list. The list is also a great introduction to the medium for those who are just getting started with Social Media (Twitter, Facebook, Tumblr, etc.).

Promotion through Social Media is just one part of developing your overall Marketing Strategy. For a good overview of the Marketing process (including a definition of the difference between Sales and Marketing functions) you can check out Our Page on Marketing and Sales.

We don’t just blog about it – we are also active on Twitter and Facebook. To follow our Social Media feeds just use the links on This Page.

Thoughts on “Mowing the Lawn”

Thursday, July 16th, 2009

Seth Godin has a Post Up discussing how all staff whose functions affect the customer experience should be involved with customer service:

Every person who does marketing, sales, product design or any other job that influences customers directly should spend at least an hour a week answering the customer service lines, using the same tools your customer service people use. Out of sight is not so good, out of mind is inexcusable.

At MyNewCompany.com we completely agree with this philosophy! We always say that “everybody works for the sales department”. All of our staff answer sales and service calls regardless of title. The only way to provide outstanding customer service is to know what your customers experience is like.

Keeping engaged with the customer experience and making your services as consistent as possible are part of the process of Automating Your Business. The Franchise Model works!!

Business Ups & Downs

Thursday, May 7th, 2009

Forbes.com has an interesting Article posted listing 7 business ascensions and 7 business tumbles:

To lend some perspective, we assembled some of the most spectacular corporate ascensions and steepest tumbles across an array of industries

One of the best ways to position yourself to take full advantage of opportunities for fast growth is by Automating Your Business. This frees you up to work on business development rather than getting bogged down in the day-to-day operations of your business. MyNewCompany.com has a helpful Resource Page on this topic. Clients utilizing our Formation Services also get access to our New Corporation or New LLC Handbooks (as well as useful business forms) in the “My Account” section of our site, which contain all the information you need to set your company up properly so that you can concentrate on growing your business!

Opportunity Knocking for Advertising

Thursday, April 16th, 2009

BusinessWeek.com has an Article Posted pointing out that now is a great time to be starting new advertising campaigns:

Prime-time TV slots are going for 25% less than they sold for just last year, says Steve Cox, spokesperson for the Better Business Bureau. “The playing field for TV advertising is becoming more level, and small business owners can now take advantage of steep discounts for prime slots, as well as cut rates from PR firms and productions companies,” he says.

Not only are ad rates down (not just for TV ads – radio and online advertising is also dropping in price), but new ads can be more effective because viewship is increasing:

In addition to more flexible rates, small businesses can get more bang for their ad bucks today because viewership is up, Hroncich says. “People aren’t going out as much; they’re staying home watching TV or looking at the Internet. So these venues are getting more impressions but they’re charging less money” for their ads, he says.

During a slow economy many businesses immediately reduce or eliminate advertising as a cost-cutting measure. This may seem sensible, but can actually be a missed opportunity to strengthen your market position while your competition remains stagnant.

MyNewCompany.com has a Free Tools & Resouces page, which includes a general overview and useful resources on the Sales & Marketing Process.