Archive for the 'Small Business Marketing' Category


Improve Your Internet Marketing

Monday, April 14th, 2008

The Marketing Experiments Blog has a great article on 10 things you can do today to improve your internet marketing that includes:

  • Build a new headline for a high traffic landing page.
  • Add a new testimonial to a high volume landing page.
  • Place an order on your own site.

These internet marketing ideas are great and many can be done quickly and today!

The Dangers of Not Having a Website

Tuesday, March 20th, 2007

In a speech entitled “Your Business Is Dead and You Don’t Even Know It”, Justin Kitch, CEO of Homestead Technologies put it bluntly:

If you don’t have a website:

  • Seventy percent of your competitors will have a huge advantage over you.
  • You’re missing the chance to be open 24 hours a day, seven days a week — essentially for free.
  • You’re losing out on 99.9 percent of the world.
  • Of course, setting up a small business website is fairly simple and we advise anyone in business to do this important task ASAP.

     

     

     

    5 Cheap Marketing Ideas

    Tuesday, March 20th, 2007

    From AllBusiness.com:

    1. Press Releases. Write and distribute press releases that are newsworthy, and send them to newspapers, magazines, and television and radio stations.

    2. Trade Shows. Renting space at a trade show can be expensive, but the best shows are a great way to build your business.

    3. The Internet. Establishing a home page for your business is relatively inexpensive and can reach many people.

    4. Direct Mail. Direct mail results depend largely upon how much you’re willing to spend on finding your target market and delivering quality materials to them.

    5. Yellow Pages. Most ads get turned into fishwrap within days, but consumers hang onto the yellow pages all year.

    Be sure to read our content on small business marketing & sales.

    Top 10 Secrets of the Marketing Process

    Monday, October 23rd, 2006

    Seth Godin provides his Top 10 Secrets to Marketing:

    1. Don’t run out of money. It always takes longer and costs more than you expect to spread your idea. You can budget for it or you can fail.

    2. You won’t get it right the first time.
    Your campaign will need to be reinvented, adjusted or scrapped. Count on it.

    3. Convenient choices are not often the best choices. Just because an agency, an asset or a bizdev deal are easy to do doesn’t mean that they are your best choice.

    4. Irrational, strongly held beliefs of close advisors should be ignored.
    It doesn’t matter if they don’t like your logo.

    5. If it makes you nervous, it’s probably a good idea.
    If you’re sure you’re right, you probably aren’t.

    6. Focusing obsessively on one niche, one feature and one market is almost always a better idea than trying to satisfy everyone.

    7. At some point, you’re either going to have to stick to your convictions or do what the market tells you. It’s hard to do both.

    8. Compromise in marketing is almost always a bad idea.
    Extreme A could work. Extreme B could work. The average of A and B will almost never work.

    9. Test, measure and optimize. Figure out what’s working and do it more.

    10. Read and learn.
    There are a million clues, case studies, books and proven tactics out there. You can’t profitably ignore them until you know them, and you don’t have the time or the money to make the same mistake someone else made last week. It’s cheaper and faster to read about it than it is to do it.

    12 Best Traffic Solutions for Your Website

    Monday, October 23rd, 2006

    Need traffic to your website? Here are the 12 best solutions, click here for the whole article:

    1. Pay Per Click. The Fastest way to get exposure online in world is by advertising with PPC (Pay Per Click) programs. Ads start running within minutes after you submit your billing information. You bid on relevant keywords and pay the bid amount each time someone clicks on the link through to your site.

    2. Traditional Website Optimization. The factors that you must know for getting the top rankings: title of the page, description META tag, keyword META tag, in your headline, use HTML Tag, your first line of text, once or twice per paragraph, once/twice in bold, in the text of a link.

    3. Weblog Optimization. Blogs are short for weblogs which is just an online journal where you can post articles, news and just comment on anything you want. You can set blogs up for free by using blogger which is also run by Google.

    4. Article Marketing. Search engines love content, and it’s that very content that let’s you invite traffic from search engines. Here are double benefits from using this method: drive direct targeted visitors from hundreds of high traffic sites and increase your page rank and link popularity.

    5. Press Release. A press release is news about your business. It is not an ad. Focus on telling your potential customers something about your business. Remember the who, what, when, where, why, and how of journalism.

    6 Link Exchange. A good link exchange is when you exchange links with a site that is relevant to yours and complements yours because it is on the same or similar topic. This methods can increase your PR website.

    7. Blog & RSS Directories. Blog and Ping is a service that you can use to let the blog and RSS directories know that you have updated your blog.

    8. Autoresponder system. Once you run online advertising to drive traffic to your landing pages, so that you can collect subscribers. Many internet marketers neglect to build their own mailing list, and are losing out in a big way. Don’t be one of them. Top internet marketers ALL build their own mailing lists.

    9. Ezine Marketing. There are thousands upon thousands of ezines published on the Internet, and chances are excellent that there are many ezines published on a topic relevant to your site.

    10. Viral Marketing. Viral Marketing allows you to build up your own opt-in list. These types of systems are usually based on some type of viral matrix, smiliar to a multi level marketing set up.

    11. Auction. The system that ruthlessly convert visitors to bidders to finding wholesale suppliers and drop shippers all over the world for any product you want.

    12. Traffic Exchange. Some systems require you to log-in to a “start page” and start surfing across other member’s web pages. Each page you view earns you credit towards increased display of your own site.

     

    The Best Place to Advertise in Your Town

    Monday, October 23rd, 2006

    From DuctTape Marketing, the best places to advertise for cheap in your town:

    • Church bulletins
    • Public Library bulletin boards
    • Coffee shop bulletin boards
    • Grocery store bulletin boards
    • School sports programs
    • Delivery service ride along flyers
    • Hotel rack brochure boxes
    • Pizza boxes

    Click here to read user submitted favorites and more….

    10 Marketing Tactics Under $10

    Thursday, October 19th, 2006

    Via Entrepreneur Magazine:

    No marketing budget? No problem, with these 10 creative techniques for bringing in business.

    1. Instead of putting a 39-cent stamp on an envelope, put 39 1-cent stamps on the front of an envelope. One of the principles of direct mail is to stand out to get the attention of the receiver so your mail isn’t thrown away or ignored.

    2. Every month, give customers a chance to win a free lunch, compliments of your business. Everyone likes a chance to win things.

    3. Make a donation to charity for every purchase made during a particular month. If your orders average more than $100 each, donate $10 per order.

    4. Use lottery tickets as incentives for referrals. You could market your giveaway as a chance to win a million dollars (or whatever the grand prize is for the lottery in your area) for all referrals received during a particular period of time.

    5. Hold a contest for prospects and customers. How about “Guess the serial number on a $10 bill and it’s yours”? It’s not a lot of money, but people who stop by your place of business will have fun and will remember the contest.

    6. If there’s still penny candy available, $10 will buy 1,000 pieces. If not, you can still get quite a bit for a small investment. Including candy in your invoices makes companies remember you.

    7. For $10, you can hire a student, a niece or nephew, or a friend’s teen to picket your business with a sign protesting something positive. It may sound silly, but having a picketer outside your place of business with a sign that reads something like, “We’re protesting good customer service at this location!” or “This place is full of nice people,” will get you noticed.

    8. On a toll road, pay the toll for the car behind you, and ask the toll collector to give your business card to the car’s driver and tell him or her you paid the toll.

    9. Show up in person with a cookie for the receptionist at a client or prospect’s office. The thing is, customers and prospects love attention. Drop in and visit a few of your customers and just say you’re stopping by to brighten their day.

    10. Advertise using fliers. At an average cost of 2 cents each, $10 will buy 500 printed fliers. You can use them to canvass a targeted area, include them in packaging and delivered orders, hand them to walk-in customers or mail them to a targeted list.
    (via Biz Opps)

    Top 5 Marketing Mistakes that Entrepreneurs Make

    Monday, August 21st, 2006

    Seth Godin illustrates the top 5 marketing mistakes that startups and entrepreneurs make:

    1. Expecting gratitude in exchange for having done something that was hard. Yes, you built a company, you might even have bootstrapped it. Yes, you’ve got the machinery and the packaging and the retail space. Yes, you’ve navigated hiring people and yes, you finally shipped. I couldn’t care less. I’m not going to buy your brownie/consulting/services just because you worked hard on it.
    2. Spending money as a substitute for doing something great. Spending on marketing an average product isn’t working anymore. You’re far better off spending money on making your product better. A lot better.
    3. Not realizing that it’s your company, and your marketing better be as good as everything else. It doesn’t matter if you don’t like marketing or don’t think you’re good at it. Figure it out or go home. Sooner or later, you succeed because you were able to spread your ideas. So go to school and figure out how it works.
    4. Listening to other people. If they’re so smart, why aren’t they running your company? Don’t take a poll. Don’t ask your mother-in-law, that’s for sure. Cover your downsides, double your desire to take a risk and then just do it.
    5. Failure to measure. All this is worthless if you don’t test and measure relentlessly. Do what works. Kill what doesn’t. Repeat.

     Great advice.  Learn more about small business marketing here.

    Simplified Marketing Plan

    Monday, June 12th, 2006

    Great post here about building a simplified marketing plan for your small business.

    Carnival of the Capitalists – 2

    Monday, May 8th, 2006

    This week’s Carnival of the Capitalists is up!